SEO Agency | Performance Driven SEO Company - iGenero

Search Engine Optimization

SEO

Are you struggling to create an online presence? Greater Odds are, you are splurging your resources on the SEO battlefield, but to no avail. Even greater odds are, you are receiving traffic but they are not getting converted into leads. What you need is help with optimizing your website to be found by the right customers at the right time.

What is SEO?

SEO stands for Search Engine Optimization and involves tuning your web presence such that you are found by customers looking for your products and services. Our team understands that the process of optimizing your website is an art and science in its own right. While you go about channeling your creativity into building and scaling your business, we will shoulder the responsibility of optimizing your website not only to drive traffic to it but also to ensure that potential customers are part of that traffic.

How will SEO help you?

With the right strategies, SEO has the potential to vastly increase the organic traffic that reaches your site. Organic traffic is the holy grail of search marketing that drives most of the web traffic. Inorganic traffic is the traffic you get from social media, paid ads, and affiliate marketing. If you are looking for immediate results from events like a fundraiser or a product launch or jumpstarting your recruiting, then, we will create a suitable campaign for you. But if you seek customers for the long haul, then SEO is the way to go.

How we can help you?

Search engines make constant updates to their search algorithm to refine their ranking process. The SERP (Search Engine Results Page) is a veritable battlefield and not a poker roulette. Search engine land is a meritocracy and you will need to compete with the crème de la crème of the digital niche carved for you. You will not be able to do that unless you are a meritocracy yourself, and this is where our role as an SEO consultancy comes into play.

What is our SEO process?

Being a professional digital marketing agency, we will first understand your business goals and milestones. Once we agree upon your unique business proposition, we’ll help carve a digital niche for you.

On-page SEO

Technical Site Audit
If you don’t have a website, we’ll help build one from the ground up. If you have an existing website, we’ll conduct a technical SEO audit and present our findings. If your site is slow, or runs on poorly-programmed code, or has broken links, or publishes bloated content, a search engine will silently move on. Our experts will fix your meta-tags, indexing, sitemaps, linking, and a plethora of variables.

Keyword Research
We conduct extensive keyword research from various sources. The key to great keyword research lies in better understanding your target market and how they are searching for your products, services, or even content. That’s why our magic sauce lies in how efficiently we conduct this research. The better the research, the sooner you would organically grow up the ranks of the SERP page.

Content Strategy
Remember that, often, it’s the pages of your website that will drive traffic and not just the homepage of your website. So, utmost care would be taken to optimize your site pages and landing pages. Our content campaign will ensure that keyword-rich, value-adding content is published regularly on your site which will rightly signal that you are an authority in your domain. Our content experts understand customer journeys, so their craft will be geared towards making a great first impression, too.

Outbound Linking
The objective of a comprehensive content strategy is to provide value. That’s what keeps your customers coming back. So, the content will be lightly sprinkled with outbound links that will route the curious customer to an external website for a bit. A page that you have recommended will take note of your thumbs up and is likely to return the favour when the time is appropriate.

Off-page SEO

Inbound Linking
If you are a wild-life photographer and want to optimize your site about wildlife photography, imagine what a citation for your page on National Geographic could do to improve your domain authority. That’s precisely what Inbound linking does for you. You can leverage the relationships we have built over time with industry experts to get your inbound link-building off to a great start.

Why choose us?
As an SEO agency, we have a talented team of SEO professionals including strategists, link-builders, coders, and content experts. We are a highly agile and cohesive team that thrives on innovation and seeing projects through.

Our processes are fine-tuned to ensure that we provide you a great ROI (Return on Investment). That said, our processes are not etched in stone for us to be able to offer you flexibility and welcome creative serendipity.

We operate with transparency and share SEO reports with you at the agreed frequency so that it demystifies the process for you. We’ll make your journey with us comfortable by helping you understand the rationale behind our optimization strategies.

As a smart digital agency, we are always on the lookout for upgrading our arsenal. We use state-of-the-art tools that are not only efficient but also reliable.