The aim of every business is to increase its visibility, clientele, build a reputation, and develop trust in the market for which keeping a tab on its progress is important. This is where an SEO specialist steps in. The specialist’s primary task is to make sure your website generates more traffic and ranks on top of search engine searches for ideal search terms for your business and industry. There is a lot of ambiguity regarding what SEO exactly is and why is it important. With this article, we hope to provide some clarity and a better understanding of this often-misunderstood part of digital marketing.
Here is a list of questions we try to answer through this article:
- What is SEO?
- Why does a business need to hire an SEO service provider?
- How much does SEO cost?
- What are the expectations from the provider?
What is SEO?
If you are a business with an online presence, you surely must have come across the term SEO or Search Engine Optimization. In simple terms, it means optimizing your website so that it receives quality traffic and improves the amount of traffic redirected to your website through online searches. It also implies that your website is ranked higher in search results for terms specific to your business on search engines. Let’s say for instance that you are a party supplier, but when people search for party places to visit they get redirected to your website, it means that the quality of your traffic is not good. You need people who are interested in what you have to offer. Second, is the quantity of your traffic, the more the people visiting your website the more there is awareness about your business. Third, organic traffic is the traffic you do not have to pay for.
Why does a business need to hire an SEO provider?
A lot of businesses do not understand what they are paying to SEO specialists due to complicated technical terms like organic traffic, redirect, meta tags, backlinks, and so on.
As a business owner, it is difficult to overlook everything, which is why hiring an SEO service provider will help with respect to increasing your presence in the market. It is their job to assist you with monitoring your online presence in this digitally driven world. An SEO firm in India has been found to be usually within an age group of 1-2 or 7-8 years with an employee number of 11-25 people. There are also several freelancers but data shows that agencies are preferred over freelancers at any point.
How much does SEO cost?
Now that we have established that it is necessary to hire an SEO provider the next question becomes how much it costs. While there is no definitive answer for this it has been determined that a monthly retainer in India is priced anywhere between $250- $750. The total costing of an SEO project usually depends on the client’s requirements and the scale of an online presence. Another important factor is the industry that the business is a part of. There is a lot of competition for industries like e-commerce where the big wigs like amazon, Flipkart dominate the search market and it makes it more difficult to optimize for the same search terms/ keywords. However, something like the manufacturing sector with a smaller footprint increases ease of optimization.
What are the expectations from the provider?
When you hire an SEO provider it becomes their duty to work towards making sure you land new clients, create more awareness, increase your visibility, enhance your online presence, increasing traffic, and building trust. Clients are known to be more comfortable working with SEO companies that have a good reputation in achieving said targets. Tangibly, the following points are what an SEO specialist will work on:
- Understanding your business, industry and doing research on sets of search terms/ keywords that users search for. This will ideally be the terms that are then worked on to optimize to divert users to your website.
- On-Page optimization: these factors include HTML, Keyword replacement, and the like. They are controlled by you or your coding and have an effect on the website or webpage’s listings.
- Off-Page optimization: these factors are off-site like link popularity and rank. They cannot be controlled by you or your coding.
- Monthly reports: Monthly reports showcasing growth and numbers in terms of traffic. And also search ranking improvement of your website.
In conclusion, hope this article has benefitted you in giving some insight on the topic. With growing digital presence and stiff competition, hiring an outside firm for SEO management is a good idea as you get a dedicated team working towards bettering your market image.