Social Media Marketing

Smart businesses that have taken social media marketing at the flood are reaching their potential customers with ease, engaging them with panache, and reaping rich returns on their investment. Join the fray right away

What is social media marketing?

Social media opened up the world like never before. Social media is interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks.

How will social media help your business?

A customer would be eager to invest in the products and services of a brand that not only makes a great first impression but also continues to educate, entertain, and engage them on their social media feeds. If the customer runs into a problem with the product or service, they’d rather have an open and immediate resolution of the problem on a social media channel than wait for their turn to speak to a call center agent. What they seek is responsiveness and accountability, the hallmark of responsible companies. Every touchpoint is an opportunity to win the customers’ hearts and minds.

How we can help

There are many social media platforms that you can leverage and the best ones happen to be Facebook, Instagram, Twitter, Pinterest, and LinkedIn. If you want to create a social media presence from the scratch, we’ll strategize in such a way that your strengths are positioned effectively.

What is our SMM process?

Social media management

If you already have a social media presence, we’ll conduct an audit and share the results with you. Then, our experts would come up with a strategy and help you decide where to invest your time and money. For instance, if you are a company selling branded goods, it makes sense to have a social media presence that is very visual and witty as it would appeal to a younger audience. If you are in the business of HR automation tools, then LinkedIn would be your ideal habitat as you would be targeting C-suite executives. If you are an author, then you can promote your books on all the social media platforms equally effectively.

Our experts will then walk you through a social media content calendar that uses text, videos, and images to promote your products and services. We have a team of content creators whose talents are honed for this very purpose.

The idea is to create content and publish it at strategically valuable hours such that we can also respond to the questions, comments, and concerns expressed by the audiences most promptly and usefully. Though you could manage to do this on your own, we assure you that given a chance, we will represent your business and get footfalls on your landing pages. We will also share fortnightly or monthly reports of how the posts we have been posting are faring and would intervene to change the variables in time if something is amiss.

Social media advertising

Organic traffic is something that you can wait to catch up with you if you are campaigning for a product or service for the first time or in the long term. But if you would like engagement and returns to be instant, you need to spend your money on paid advertising. For instance, if you are an apparel business owner running an end-of-the-season sale, it makes more sense to invest in a social media advertising campaign as you are expecting more or less immediate returns.

Social media platforms help you target demographics, income levels, etc. so that your sponsored advertisement makes it to the feed of your potential customer. It has proven to be so effective that it is not unusual for people to find something so interesting to them that they make an instant purchase. When your customer goes through their news feed, they would be delighted to see a sponsored ad for the polka dot dress they had on their mind.