Search Engine Marketing

Are you looking for bottom-of-the-sales-funnel leads that are most likely to convert into customers? We’ll help you reap ROI(Return on Investment) by competing for the top space on search engines using our time-tested SEM (Search Engine Marketing) strategies.

What is SEM (Search Engine Marketing)?

SEM involves using paid strategies to increase search visibility where your ads are shown along with search results on the SERP (Search Engine Results Page) much like the other search results. Sometimes, the ads may even be displayed on a carousel. It follows a CPC (Cost-Per-Click) model where only when the customer clicks on the ad, you will be charged.

How will SEM help your business?

When you want to generate brand awareness or spike interest in your products or services, you can rely on SEO (Search Engine Optimization) strategies. However, when you want to run an ad campaign that sells a product or service, you will only want to look at the bottom-of-the-funnel as you are going to expect more or less immediate results. If targeting keywords tell a search engine when to display your ads, using SEM, you can target customers by their location, schedule, demographic, and device.

How we can help

Our experts in SEM have honed their talent over the years navigating the search engine landscape. The ad rank is a function of the quality score of your ad and the amount you bid for CPC (cost-per-click). The quality score of your ad depends on the keywords you use in your ad and your landing page. It also depends on the historical ad performance, CTR (Click-Through-Rate), and how well your landing page relates to the ad in question. If you get the quality score right, you can compete for the top ad space even while bidding for a low CPC. That’s the beauty of having a high quality score and that’s exactly where we come in with our thinking caps.

Our SEM Process

We spend time on understanding your business objectives – be it generating awareness of your brand, spiking interest in your products or services, being a lead magnet, or seeking immediate conversions through top-quality leads. We work to maximize your ROI (Return on Investment) by following a disciplined creative mechanism. We perform thorough keyword research using state-of-the-art tools. Then, we create persuasive ad copy by clearly communicating the benefits you are offering. We mince no words in our calls-to-action, either. Not only do we create new campaigns but also monitor old campaigns and generate periodical reports on the performance of the ads. If something is amiss, we will intervene right away and set it right, thus protecting your investment.