Words are what make your web presence come alive. The right words at the right time have the power to compel the customer to take the action you want them to take. At the very least, you will have created a lasting impression for them to certainly come back to you when they need to make a decision.
The thing about content development is that it does not operate in a vacuum. There is no point in spending a fortune to come up with a masterpiece if it does not drive organic traffic. Your content will contend with the most creative and most original content on the web for ranking on top of the search engine results. Hence, SEO and content development team need to work in tandem. The good news is that we have content experts who know their way around Search Engine Optimization and create SEO content.
Search engine algorithms get updated very frequently and they have evolved in complexity to evaluate content amazingly well that keyword-stuffed, boring, plagiarized, or downright manipulative content will be rated poorly. On the other hand, relevant and value-adding content will be rewarded richly.
Our content development team is a highly self-motivated team that takes delight in seeing content projects to fruition. They love to work in challenging environments while constantly working on widening and deepening their expertise. They have honed their talents over the years and served a wide range of clients creating copy specific to their social media, blogging, landing page content needs. They work closely with the clients to understand their brand, products, customers, pain-points, strengths, and goals. The idea is to carve a digital niche for yourself where the customers who are looking for your products will be able to reach you. All you need to do is use the right targeting strategies and that’s where we come in.
If you have a quick campaign on your mind, our content team will come up with copy that is concise and compelling. If you are interested in hiring us for the long haul because you want to revamp your web presence in a big way, we will work towards the marathon. Be it short-form content (400-700 words) or long-form content (700+ words), if the content is relevant, original, meaty, contextual, and created with purpose and flair, you stand a very good chance of ranking on the top of the SERP (Search Engine Results Page) and draw top dollar for your products and services.
Social media strategies vary with the platform chosen. For instance, if you are running a photography business, you will benefit a big way from campaigns on very visually appealing platforms like Instagram and Pinterest, because that is where the visually stimulated customers hang out. If you are running an IoT software business, then you can network with like-minded people on LinkedIn. If you are a coffee shop, you can create a wonderful Facebook campaign to gain traction and have more check-ins.
If you deal in cameras, you might need to educate your customers on things like how to choose a camera for their specific needs, how to add a new lens, how to take lovely photographs. The topics are endless as a camera is a fairly complicated piece. That’s where you need help with creating engaging and value-adding blogging. You can step up your activity in the holiday season and might even repurpose the blogs for social media sharing that compel immediate action.
A website can convey things to your customer in surprising ways. A well-designed website with distinct pages that elaborate on your products and services will say that you are organized. The choice of color, font, and the style of language used (casual or business-like) will convey the vibe inherent to your company. That’s why we don’t have a one-size-fits-all approach to crafting website content. We study your brand and represent it as accurately as possible.
Usually, landing pages are given short shrift. Especially if you have invested in advertising campaigns online, then make sure you have landing pages that welcome visitors and convert them into customers. Ideally, the landing page should have articulated your brand promise and the call-to-action should have communicated your confidence in your product or service.