Are you at the end of your wits when it comes to generating leads? Are your advertising campaigns not returning the yields they used to? Do you want to think outside the box to increase your ROI? Then, affiliate marketing could be just the thing for you!
What is Affiliate Marketing?
As a business owner, if you want to improve the online visibility of your products or services, then you could seek the advertising efforts of an online publisher, who in turn will receive a commission based on a performance marketing model. If you agree to pay them for every click, it would be a PPC (Pay-Per-Click) model. Alternatively, you could agree to pay them for every lead they bring to your website, in which case it would be a PPL (Pay-Per-Lead) model. However, the most popular model is the PPS (Pay-Per-Sale) model, where you agree to pay a fixed sum or a percentage of the sales revenue as a commission to your affiliate.
The currency of an affiliate is the trust that they painstakingly created with their loyal followers. So, if you are in the business of TVs, you can befriend an affiliate who has built a loyal following with their reliable product guide. If you are in the business of book sales, you can strike a deal with a reputed blogger who is considered by their followers to be a reliable book reviewer.
How can Affiliate Marketing help your business?
When you use online advertising campaigns, you typically follow the PPC (Pay-Per-Click) model where you pay for every click made on the ad. With affiliate marketing, you can follow a PPS (Pay-Per-Sale) model where you pay a nominal amount or a percentage of your sales revenue only when an actual sale is made. Therefore, your ROI is going to be considerably higher when you invest in Affiliate Marketing. It is a particularly useful strategy in lean business times where customers are on the lookout for coupon sales and the like.
How we can help
We will connect you with established affiliates who have thousands of followers so that you can instantly have access to their platform. We will see that you are going to be networked with affiliates who have deep knowledge in your business domain to increase the chances of your product being purchased. We can also guide you to make the most of the affiliate programs offered by online e-commerce giants. With a data-driven approach, we will help you zero-in on the most relevant platforms like blogs, websites, review sites, and photo and video-sharing social networking sites.
First, we perform an audit of your existing affiliate marketing business if you already have one. In case you don’t have one, we’ll help you build one from the ground up.
We’ll find you affiliates who have gained trust and reputation in domains related to you and you can capitalize on the organic search traffic they would draw towards themselves by virtue of great SEO practices like publishing high-quality content and enjoying a great CTR (Click-Through-Rate).
We do a deep-dive on the audience, marketing channels used, and competitor business sales so that your link is positioned perfectly.
We’ll help you leverage the channel better by providing you with periodical reports on how the link to your product or service is performing on the affiliate partner’s platforms.