Brand Identity Design & Logo Design Services
Are you struggling to create a logo that summarizes your brand philosophy adequately? Are you not feeling confident if a logo you created will work or not? Is logo design a solution to reinventing your brand philosophy? Then, we might just be what you are looking for.
What is logo design?
Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.
How is logo design useful to your business?
A logo is a sine qua non for your business. Customers associate a symbol with your entire ethos and philosophy and often, the symbol does not even include the company name. Being the emblem of your company, it is something that requires deep thinking on your part.
It can make your company stand out from your competitors, especially online where there are so many brands vying for their attention. If a customer has a positive brand experience, they might actually make it a point to remember the logo.
It is the foundation of your brand identity. If your business prioritizes being environmentally friendly for the long haul, make sure to stitch that identity into your logo. If there are a hundred bakeries in a customer’s vicinity, you will stand out with your “green” logo that beckons to them that being environmentally sustainable is so important to you. You have just carved out a niche for yourself, right there!
Customers prefer consistency always. If they have a positive experience of your product or service, they look no further than your logo then next time they make a purchasing decision.
How can we help with logo design?
With our experienced design professionals, we implement time-tested processes to generate value to you. Our design heads are not just adept at the visual and graphical aspects of logo design but also know how to work with technology. They also understand that strategy is an important part of the process and won’t jump headlong into the logo design without preliminary groundwork.
We believe that due diligence is what separates a professional from an amateur and we also abide by the checklist manifesto. At the same time, we are a creative team that can brainstorm ideas and offer you options to choose from.
Our process
We follow a process-driven approach to eke out your logo. Early in the journey, we take your inputs about your brand, your business, your competition and your potential niche. We will glean your aspirations and note any preferences in the logo design.
Then, we identify what you would like to express as a part of your logo. We identify the unique characteristics of your brand’s personality. At this stage, we would identify your objective for the design process, the tone of your brand, visual considerations and an early vision for the design system and logo.
We create a mood board to collect all the images, designs, color combinations, photos, illustrations and include short descriptions about how each board’s visual choices express the brand attributes.
Then, we sketch away to our heart’s content to give you multiple options from which you get to choose your favorite.