Graphic Design Services
Looking for hands-on experts who can come up with meaningful abstractions of your product or service? Looking for a graphic design head who can articulate your brand story in just a well-designed motif or sketch? Have a sales campaign or a product launch around the corner and looking for how to position the event effectively? Then, you have reached the right place.
What is graphic design?
Graphic design is the art and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Typically, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
How will graphic design help your business?
Design speaks to the hearts and minds of your audiences and it is important to release well-timed design collateral around crucial events. For instance, if you have a product launch, you can benefit from creatively designed flyers that pique the interest of your audiences around the launch date.
While it is true that audiences today deal with a deluge of information, they can tell in a cinch if you have cared to curate or create to communicate with them rather than create “just another post” to engage them. Whether it is for a product launch or elements of a website or app, a sales campaign, an advertising campaign or a fundraiser, you need to stand out and stand out quickly as you intend to see ROI in a short frame of time.
Weave statistics together into interesting infographics to communicate your insights. Your audiences may not retain all the information, but they know who to come back to in order to refresh their memory.
Your marketing assets like business cards, flyers or brochures are a great way to communicate your brand story to your customers and potential customers.
How we will help you with graphic design
Think of your branding as your corporate DNA. It’s who you are as a company. It tells your clients and customers, what you’re about, what they can expect, and why they should work with you. Your branding says a lot about you, and a lot of that communication is visual. We are in that communication business.
We house people passionate about designing, people who take every opportunity to dazzle, people who are constantly on the lookout for the next creative challenge. They are design enthusiasts who specialize in creative design, graphic design and logo design. They work closely with the copywriting team to produce design artifacts that will leave a lasting impression on you.
We undertake a design project only after fully understanding your brief and doing considerable research including understanding the business, target demographic, history and culture of the brand, understanding the brand value and vision and getting a sense of your industry and your competitors on the map.
Then, we put all our ideas together on paper. We come up with sketches and motifs. This is where the rubber meets the road. Then, we explain our rationale behind the choice of a certain colour, font or symbol.
Our process is iterative and aimed at refining our broad brushstrokes as we make progress.