Stumped about why your great vision for your product is not generating the value you expected it to deliver? The reason could be lack of branding in your marketing efforts. Are you focusing on too many conflicting philosophies? Leaving no stone unturned in trying to be everything to all? Then, you might be in need of a branding philosophy.
What is branding?
Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your products and services constitutes your branding ethos.
How is branding useful to your business?
Branding is so critical to your marketing success that we recommend that you think deeply about it, about what you want to stand for. Your choice of brand philosophy will then be reflected in all your marketing efforts to resonate with your audiences. In short, branding helps create your identity, which is then forged by other means. People expect you to make do on your brand promise, period.
It is more important than ever before to invent your branding philosophy or reinvent your branding philosophy to stay relevant to the needs and aspirations of your target audience.
Your brand helps to set you apart from your competitors, motivates and guides your staff, generates strong word of mouth, generates business value, sets expectations for your customers and helps you connect emotionally with your existing customers and potential customers.
How do we help you with branding?
We help you connect with your deepest ethos and philosophy and help you refine your branding philosophy. We help you channelize your business priorities and narrow down to your niche, which means you can start looking at converting a narrower audience who is more likely to believe in you.
In case you are an established brand who is looking forward to reinventing your branding philosophy, we will play the role of a friend, philosopher and guide who will steer you towards making that shift in strategically crafted phases. It will take some time for the new philosophy to sink in as it potentially involves unlearning, something even harder than learning.
We start with researching your present marketing efforts and identify the lacunae for creating a new philosophy. In case you are a fledgling company, we will help you ask all the right questions that steer you towards your larger goals. We will figure out together if there is a need for a brand new philosophy or if you can reap all the value by ironing out a few creases.
Then, we help you consolidate your values, aspirations and vision for the future. The strategy stage sets the tone of your communication, and provides a rallying point for your team in terms of brand values and business direction.
As part of design, we will create the visual identity. We’ll even go beyond to apply design-thinking to improve your processes and workflows, which will reflect in your product or service.
Depending on the size of the challenge, branding exercise can vary in duration and we will hand-hold you throughout the process.