It is safe to say that 2020 has been a harrowing year, and it has transformed every aspect of user behavior. Focusing on this new trend concerning user behaviour, top search engines have released new tools in 2021.
These tools emphasize search intent, automation, machine learning, artificial intelligence, and segmentations based on grouping of cohorts, voice campaigns, and video ads for streaming platforms.
The shifts suggest that SEM development will pick up its pace in 2021, and search engine marketing will change radically, especially in the way results are measured.
Businesses will battle it out for better ranking SERPs (search engine results pages) through their paid and PPC campaigns along with organic search.
Let’s have a look at some top Search Engine Marketing (SEM) trends in 2021:
Ad spends are going to be hard to predict in 2021
Many industries faced closures and even financial crises due to a lack of clients in 2020, resulting …