Leverage upon These Top Ten SEO Trends In Digital Marketing To Drive More Traffic In 2021
Website is the face of a business. And SEO is a critical component of digital marketing strategy that helps in ranking a website on the first page of the search engine results page. It also plays a vital role in making a website search engine-friendly. SEO services help your website evolve constantly and we need to be well-equipped to align with the changing trends
Let’s have a look at the top ten SEO trends of 2021
Core Web Vitals
Core web vitals was an update announced by Google back in 2020. This is one of the crucial ranking criteria that’s based on page load speed, visual stability, and responsiveness. Google added this new ranking signal to the existing ones to get a better idea of a page’s user experience. So, If there are two websites with equally relevant content, then the user experience metrics will help search engine bots decide which website should be ranked higher.
Google’s BERT Algorithm
First announced in 2019, Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm has a remarkable effect on every brand’s SEO strategy. Advanced machine learning and natural language processing are effectively leveraged with this algorithm to better understand the user intent behind searches. This is also making Google searches more natural and conversational. While BERT aids in refining Google’s algorithm, businesses need to keep pace and ensure that they have compelling content on their website.
Google My Business
Google My Business is one of the always on-trend SEO strategies that every brand should utilize. It helps to enhance the visibility of a business effectively and immediately. This listing best works for local businesses. Google My Business enables business owners to provide detailed information of their businesses to users for better understanding to take decisions.
The information that can be listed includes-
- Type of business
- Hours of Operation
- Website Details
- Services Offered
- Customer Reviews
- Social Media Pages
Every small detail of the business can be provided in the Google My Business listing. As it integrates Google Maps, the business location can be easily found.
Google My Business is one of the fastest and easiest ways to gain search traction. Always ensure to prioritize Google My Business in your SEO strategy and to update the business listing regularly for better results.
The Mobile-first indexing update is evolving from mobile-first to mobile-only with the recent surge of users who are taking action from mobile devices. As we all know, the mobile device is one without which we can’t sustain. Most of us have experiences of shopping, booking, and scheduling things through mobile. This is why Google prioritized having a mobile site for every business. Google is dropping desktop-only websites, so this is the right time to come up with the mobile version of your website that looks and performs well.
Seamless integration of AI tools into your brand’s SEO strategy helps in getting you out of tiresome manual work. These tools offer great ways to manage and catalog data, reduce data errors, and identify trends in their datasets to generate better SEO value. AI tools are the replacement of tried, tested, and proven conventional SEO strategies. They are definitely not the catch-all solution but will ensure to supplement your SEO Strategy. One can easily build their own AI tools according to their business requirements.
Knowledge graphs are another SEO feature that is gaining traction recently. Google takes your business information like who you are, where you are from, what are you into, and who you serve to construct frameworks around your business which appear at the top of the search results page. Thus, knowledge graphs provide complete details of a business to the users.
Proper user experience is the key to effective digital marketing which helps in creating user-friendly scenarios when a user browses a website. This is an always-on-trend strategy whose main objective is to encourage the creation of a website that is free of glitches and navigation issues. If there are any impromptu problems on a website, then Google’s page experience algorithm considers it while ranking. At the very least, every business should have a website that transitions well between desktop and mobile.
We all find it more convenient to ask rather than search with a phrase. With the rise in mobile device usage and not everyone is familiar with search engine usage, voice-friendly search has come to the rescue. To leverage voice-friendly search, businesses need to include:
- Near me
- Include voice friendly search terms
- Create FAQ section
- Optimize schema markup
Compelling and optimized content will always be on-trend, as good content brings eyes to your website. Content with errors or the kind stuffed with keywords doesn’t bring any result.
Provide valuable and crisp content on the website to communicate your objective and services.
Make sure you work on all types of content and publish them on the web and redirect users to your website/service/product page. Ensure that the users are provided with the right information. Well-written topics lend authority to your brand.
With bandwidth no longer an issue, more users are likely to watch videos. Explore to understand which type of videos can move the needle for your business. Instead of allotting a lot of budget for video creation, you can also make use of your webinars and podcasts to improvise and turn them into mini videos. For products, simple explanatory videos will also be helpful to get engagement.
So the next time you are going to revise your SEO strategy, make sure you take all the above trends into account. Better still, partner with iGenero a digital marketing agency, can bring you up to speed quickly and help you reap the benefits of a full-throttle SEO strategy like higher ROI, better brand awareness, increase in organic traffic, and engaging your audience.