Importance of Digital Marketing in 2021

Importance of Digital Marketing in 2021- iGenero

Importance of Digital Marketing in 2021

More than half the planet is surfing the internet, creating and consuming content at the speed of thought.

According to Statista, there were 4.66 billion active internet users globally in January 2021, accounting for 59.5 percent of the global population. And a whopping 92.6 percent (4.32 billion) of them used mobile devices to access the internet.

Yes, indeed! The internet is connecting and reaching people all over the world in ways that have never been seen before. With the right Digital Marketing Strategies, you’ll notice that you will vastly improve your scope of reaching people.

Especially during these Covid times, as more players enter the internet marketplace, the competitiveness for traffic is growing significantly. According to research from Business Insider, more than 99% of all businesses are small, and they employ half of the workforce. So, in order to survive and grow the company, it is best to adopt the digital business model and practices that resonate with consumer behavior.

Let’s check out how digital marketing can be useful in 2021:

  • Digital marketing is Cost-Effective

Digital marketing allows you to reach a large number of people at once while staying within your budget. You can change your marketing approach such that you only use modes that are within your financial constraints..

  • Increase in Brand Awareness

People are spending more time online as the Internet grows in popularity. Conducting searches, checking social media, and purchasing items online have all become commonplace. Your clients are on the internet, which emphasizes the significance of digital marketing. They’re seeking your products or services online more. You won’t be able to find them if you don’t have an online presence and might lose your customers to your competitors.

  • Return on investment

Even a modest amount of money spent on digital marketing can yield significant rewards in terms of consumer engagement. Web analytics allows business owners to determine whether their website is offering the best return on investment. 

  • Can target ideal audiences

One of the most obvious reasons for the importance of digital marketing is its ability to better target your audience.

  1. Imagine being able to promote your products or services directly to those interested in them and reach leads interested in your company directly through digital marketing.
  2. You can target your audience more precisely using digital marketing than you can with traditional approaches.
  3. You can enter essential demographic data about your target audience and use it to create your digital marketing campaigns making it simple for you to contact appropriate individuals.


Importance of Digital Marketing 2021- iGenero
Importance of Digital Marketing 2021- iGenero

Different Digital Channels To Boost Your Traffic:

Search Engine Marketing (SEM) refers to some approaches and methods that a corporation might employ to increase visitor traffic to a website through search engine results pages (SERPS). The purpose of search engine marketing (SEM) is to increase the visibility of a website through paid search, contextual advertising, and organic search rankings.

Social Media Marketing (SMM) is an Internet marketing technique that makes use of social networking websites as a marketing tool. The purpose of social media marketing (SMM) is to create content that users will share with their social networks to help a firm boost it’s brand awareness and consumer reach.

Search Engine Optimization (SEO) is a digital marketing technique that focuses on the visibility of your website in search results on search engines like Google. You may use several strategies to boost your visibility (or how high you rank) in search results after you understand how SEO works.

Content Marketing Content development is the process of gathering, generating, and disseminating information to achieve a strategic purpose. That purpose will either be to establish a relationship with an audience or to drive a marketing or sales outcome. As a result, content creation is an essential component of any content marketing plan.

Website Design A well-designed website can aid in making a positive first impression on potential customers. It can also aid in the nurturing of leads and the conversion of more leads into customers. More importantly, it improves the user experience by allowing visitors to easily access and explore your website.


The future of marketing seems to be in the digital world. While previously, brands used to compete with one other’s marketing strategies; the focus has now switched to a battle against the internet as a whole. This is the time when brands will have to use a variety of strategies and methods to truly engage and impact customers with their products or services.

The pandemic has now changed this game even further and the internet has now become a lifeline for most businesses. Thriving in such an open and competitive industry requires developing and implementing a marketing strategy that highlights your uniqueness and gives customers a reason to choose you. If you are planning to revise your digital marketing strategy, iGenero team is here to assist you.