We all know that the world is going mobile, and have known for a while now. Bringing the entire universe within the reach and convenience of our pockets, the mobile phone has now become the most preferred medium for information discovery, access, and exchange – no matter where you live. In India too, 320.57 million people accessed the internet through their mobile phones in 2017. This number is projected to rise to 462.26 million by the year 2021, showing exactly how steeply mobile and mobile internet penetration is expected to take on the country.
While customers explore the multitude of ways in which their smartphones can make lives simpler for them – from banking to food & travel bookings, and from healthcare delivery to matrimonial alliances – the platform presents businesses with umpteen opportunities to reach out to potential markets. With an increasing number of individuals embracing mobile for everyday personal and work activities, a mobile presence is now not just an option, but a strategic deal maker/ breaker for businesses. These developments over the last decade, have led companies to become more mobile-accessible than ever before, investing proactively in creating better, effective offerings that could be accessed on mobile.
‘Mobile-first’ is a strategic approach, with the philosophy that digital products must first be built ‘for mobile’, and then for all other platforms. This makes sense as mobile experiences are the most challenging and cumbersome to build – and once they are got right, it is a matter of scaling them up to suit other platforms.
For those of you, who are still waiting to take the leap into a mobile-first world, here are some pointers on how to get it right, the very first time.
1. Make mobile part of your business strategy
Going mobile-first isn’t just a fall-back option, anymore. It needs to be central to your overall strategy. Build your business objectives, goals, and processes taking a mobile-first approach into consideration. Understand that mobility brings every customer a step closer to your business, and helps you connect with and engage them throughout their day. Build a program to make the most of this 24X7 access.
2. Be cognizant of the decreasing attention spans
Gone are the days when people listened to, or read detailed reports before making decisions. Today, they prefer direct access to the most relevant information, else – they’ll just find it elsewhere. Attention spans are less than 1 – 1.2 seconds, so, it’s time to do away with complex navigations, too many pages or media that’s difficult to load. With thousands of options just a thumb-swipe away, businesses can no longer risk being missed out, because they’re too boring or tedious.
3. Choose and build your media carefully
While there’s all-day connectivity, it comes with a loss of space. Remember, when you go mobile-first, you are building content for much smaller screens. What works best is video and other forms of visual content. Messaging needs to be concise, upfront, crisp and clear. The user has little time to read detailed paragraphs, or swipe through multiple pages.
4. Bring content, design, and technology together for a seamless experience
Everything truly boils down to the ‘experience’. Bringing all elements of your offering together, including content, design, and technology – create a seamless experience that is not only vivid and interesting but also effective and gets their job done.
Are you looking at creating a ‘mobile-first’ experience for your customers? You are at the right place, at the right time.
Give us a call, and let’s catch up for a discussion.